4 Main Universal Content Pillars to Add To Your Social Media Content Strategy.

Do you struggle every time you need to post to social media for your business? Never know what to post?

I want to share 4 of the main pillars to help guide you.

When setting up a social media content strategy you want to make sure you have a purpose behind each and every post. The purpose is because social media algorithms have stopped showing posts in chronological order they show posts based on the amount of engagement your content receives, for example even though someone is following you they may not actually see your posts… Meaning posting random things that are irrelevant are not going to cut it anymore, you need to post valuable content that your audience loves.

You're probably wondering "what does social media consider as “engagement”?

• Comments

• Likes

• Reshares

• Views

More engagement like this will mean that your post will rank higher on people’s feeds.

Essentially, the main goal is to create and spent time on valuable content so you get more, comments, likes, re-shares, and views!

Educate

Help your audience by sharing your expertise, this will add value to your followers and trust towards your brand.

Entertain

Show your audience who you are by injecting humor and personality into your feed.

Inspire

Keep offering uplifting and encouraging vibes to keep your audience positive and engaged

Promote your Business

You want to promote any upcoming webinars, sales, training sessions so your audience knows when they should be buying.