Facebook Ad Tips to Get Your Content Seen by Your Ideal Audience.

Mar 15

On average, Facebook is home to 3 billion daily users. (source) Yip, you heard that right, billion.

With this high number of users on the platform, there are a lot of eyes that are ready and waiting to see your content. Through trial and experimentation - you can create a successful strategy to help your brand be seen by your perfect audience. Here are some Facebook Ad tips to help you get seen in all the right places.

Use video to attract your ideal audience.

Sure, a picture can say a thousand words, but video can help you to communicate your message clearly. Short-form video is dominating right now. TikToks and Reels are taking over and what's even cooler is you can use these videos for your Facebook ad content. If you’ve got a brand targeting Gen Z or Millennials, then this would definitely be a good option for you. Video content is much more effective when it comes to ads. Research suggests the average user remembers 95% of a message when it is watched, compared to 10% when it is read. (source) So it’s a no-brainer in our eyes!

Write content that packs a punch

We’re here to tell you that the way you write matters! Do your best to write compelling headlines, descriptions and captions that leave your audience wanting more. Take time to unpack and understand your brand's overall tone. Split test several variations to find out the type of language your audience loves and use that going forward. Don’t be afraid to have fun with your copy, or to ask your audience for what they want!

Main takeaways?

● Use simple language that's easy to understand

● Use emojis

● Split test your copy

● Always use a strong call to action

Say yes to Facebook Canvas Ads

You can create flawless ad campaigns using Canvas Facebook ad maker! This tool is effective and user-friendly. This ad maker allows you to put together several ad types including single-image ads, video ads and carousel ads.

View what Facebook Canvas Ads are like here.

Create a “content bucket” campaign

According to Gavin Bell, his content bucket campaign intends to help save you time when it comes to creating your ad campaigns. His concept is that you create one campaign, and every time you publish a new piece of content - you simply add it to that campaign.

Put simply, creating a "content bucket" campaign involves grouping together similar types of content into categories, or "buckets," and then using those categories to target specific audiences with tailored ads. By doing this, you can ensure that your ads are reaching the right people with content that is relevant and engaging to them. For example, if you run a travel blog, you might create content buckets for different types of travel, such as adventure travel, luxury travel, and budget travel. You can then create ads that target people who have shown an interest in those specific types of travel, and use content from the corresponding content bucket in the ad. This can help you increase engagement and conversions by providing targeted, personalised content to your audience. Additionally, by organising your content into buckets, you can better track the performance of your ads and make adjustments as needed to optimize your campaigns.

So there you have it, our fav Facebook ad tips to get you seen by your ideal audience. By utilising the right strategies, you can effectively reach and engage with your ideal audience. From creating compelling video content to writing strong copy with a clear call to action, there are several key tips to help boost your Facebook ad success. Additionally, utilising Facebook Canvas Ads and creating a "content bucket" campaign can help you to streamline your ad creation and target specific audiences with personalised content. By implementing these tips and strategies, you can increase your brand's visibility and drive conversions on Facebook. So, get started today and see what works best for your brand!

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