“Help, my social media strategy isn’t working..” We’ve got you.
Have you been posting without a plan and noticed that you aren’t getting the results you’d hoped for? Sure, you’re consistent; but maybe you’re not getting the engagement you expected. There are a few likes, but no comments. Hmm… There could be many reasons your posts are flopping - but it’s up to you to find out why. Here are our top tips to give your Social Media strategy the spring clean it needs.
Do a deep dive into your analytics and look for patterns
At the end of each month, run a report on the month that’s been to see where your wins and shortcomings were. Write a small summary of the peaks and troughs. Look for any patterns. Can you see what followers your followers are loving? Are they super engaged with your videos, and dropping off when it comes to static feed posts? Whatever it may be – diving deep and analysing your social media performance will help you determine what's working for you and what's not. It may seem like a lot of work - but in all honesty, it’s simple. Plus, it’s all mapped out for you - all you have to do is enter the dates.
Do competitor research
This feels like a life hack that should be illegal to know…but did you know you can spy on your competitor's analytics? Naughty right, but the tools are there - so you totally should be using them! You’re very likely to have the same target audience as your competitors. So, what’s working with their target audience is likely to work with yours too. Tools like Sked Social will help you to easily track your competition. To find out more about competitor research, read our blog on monitoring your competitor's social media to up your social game!
Experiment with new types of content
Yes! This is a big one. You’ve got to experiment people! Test out new bits n bobs of content and see what hits differently with your audience. I mean, you never know until you try, amirite? Memes, animations, and reels to name a few. Give it a go!
Repost your best-performing content
Keep posting the content that your audience is dying to see! If month on month you see your audience loving memes - then keep posting memes and post good ones! Quality memes that will give your audience a good lol. You’ve got to give the people what they wanna see!
Lastly, remember to breathe! You’ve got this!
If you feel like you need a helping hand with your social media strategy? Give us a shout! We live and breathe social media here at My Daily Digital. I guess you could say, it’s our bread and butter.
Whether you decide Google Ads, SEO or social is the way to go; we’ll be here to make it happen. We love helping clients dominate the social space. 💪🏼 Let us help you see the results you’ve been dreaming of. Ready to kick some digital goals? Drop us a line. ⭐️