How to Go Viral On Instagram.
So, you wanna go viral on the gram? Not to worry, we’re going to show you how. Here are 5 proven strategies that’ll help boost your overall engagement, grow your follower count and even go viral. Let's get into it.
1. Get to know your audience
If you want to go viral online, it’s essential that you know who your
target audience is. If you feel you’ve got a bit to learn about your audience, study them and get to know them better. When you understand your audience, you know how to communicate with them effectively. You’ll post content that resonates with them and makes them tick. By tailoring your content to your audience, you step ahead of competitors who are going in blind.
So, how do you get to know your audience better?
Review your Instagram analytics.
In Instagram for business, go to your analytics and look at audience demographics. This will show what kind of people are following you and engaging with your posts. Here you can look at gender, age and regional demographics to better understand who your audience is.
Create your buyer personas
A buyer persona is a detailed description of someone who represents your target audience. This is fictional but based on deep research into your existing or desired audience. This is often called a customer persona, audience persona, or marketing persona. Align your marketing and social posts to your buyer personas for the best results.
2. Use a competitor analysis tool
If you don’t want to be manually following your competitor's every move, opt for a social media competitor analysis tool. This is an easy way for you to keep up with competitor activity and pinpoint where your shortcomings are. Sked Social is a great tool and is something we love here at Daily Digital. Sked will allow you to gain a better understanding of what your competitors are doing by providing you with in-depth data and insights. Track up to 4 competitors with their Advanced Instagram Analytics.
You’ll be able to track their average post engagement, follower growth and even Top 5 Posts across accounts. How cool is that? Sked Social is the perfect tool to conduct a social media competitor analysis, and we highly recommend it if you’re wanting to step up your social game.
3. Partner with an influencer
If your wanting more eyeballs on your content, partnering with an influencer is a good way to go. Let’s be honest, going viral on your own can be difficult. By partnering with an established content creator you’re able to gain lots of exposure. All and all it’s a great way to humanise your brand, connect with your target audience and get your name out there.
4. Develop an authentic brand voice
Develop a brand voice that sets you apart and is authentically you. Be creative and don’t be scared to hold back. At the end of the month run a report of your socials and this way you’ll be able to see what works for you and what doesn’t. What have you got to lose? Find a voice that resonates well with your audience.
5. Keep consistent - don’t yo-yo
To go viral online you’ve got to be consistent. Keep posting and don’t yo-yo 🙅♀️ (This is where you have periods of up and down inconsistent posting). Regular, consistent posting will allow you to build on your content, grow your follower count and build a strong presence online. This will also allow you to establish some authority.