The Benefits of Using Pinterest for Business.
Nowadays, nearly every business owner is on Facebook and Instagram, but have you ever considered Pinterest as your next marketing tactic? Pinterest is a visual discovery tool that you can use to find ideas for all of your projects and interests – whether it be at-home DIY, recipes, products & future purchases. Contrary to popular opinion, Pinterest is still cool, people are using it, and it’s influencing purchasing decisions. Here are 5 reasons why you should consider using Pinterest for your business.
1. Pinterest drives traffic
With internal linking - you can instantly boost traffic to your website with every pin. "Links built through images are some of the best links you can acquire when it comes to actual engagement," says John Jantsch from Duct Tape Marketing. Each and every Pin (image) includes a link - this is beneficial for those who are aiming to generate more traffic through to their website or product. (Which should be everyone).
2. Increased brand awareness
If you’re wondering how else you can spread your brand across the internet - start by creating a Pinterest account. You can personalise your account by adding your logo, your biz description and of course a link to your website. Then begin adding quality pins of your products or services with additional links. If you have a product to sell, the goal should be to get in front of as many eyes as possible; and Pinterest will help you to do that.
3. Convert browsers into buyers
If you’re wanting to convert browsers into buyers – Pinterest is the perfect place to do it. Pinterest is continuing to grow at a rapid rate. In fact, Pinterest grew by 4,000%, receiving 11 million hits in just one week! (Hubspot) But it isn’t as easy as posting and hoping for the best. You’ve got to make it your mission to post click-worthy content and eye-catching images that people are going to want to click through – with some crafty captions. Once you nail this - then you can expect to convert browsers into buyers.
4. Pinterest users are engaged
Use Pinterest as an opportunity to grow your business further. Did you know Pinterest is more likely to convert into sales faster than other social media sources? This is because the Pinterest app is more engaging than others. The idea behind Pinterest is to share the things you like with like-minded people. Taking action and ‘pinning’ content and clicking through to links - shows the engagement from Pinterest users. Some Pinterest users have even described the app to be addictive for this very reason.
5. Pinterest is free
What’s not to love? Pinterest is another free social media platform that you can sign up for with an easy step-by-step process. Although you may have to spend some time growing your account - you won’t have to spend a single dollar while you do it. Did someone say free website promotion? Yes, please.
So next time if you’re thinking of where else to market your brand online – give Pinterest some thought.
Loved this blog? Read more tips from Daily Digital:
· How to Increase Your Visibility on Google.
All data and statistics have been sourced from Hubspot.