5 Simple Ways to Make Your Content Better.
Do the research
Quality content is backed up by research. If you want your audience to trust you, you’re going to have to do the groundwork. By this we mean, you’re going to have to know what you’re talking about. The aim is to create thought-provoking content that makes your audience think. Write about topics that you’re interested in or enjoy talking about. This will shine through and make your content 10 times better.
2. Keep it simple
As Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” It’s true though, sophisticated is easy, simple is hard. If you can aim to make something that sounds difficult, easy to understand - you’re on the right track.
3. Make it easy to digest
Did you know shorter sentences and paragraphs improve readability? People want to read short sentences - especially when it comes to social media.
It really comes down to what type of content you’re sharing, is it a blog, or are you writing a newsletter, a story or a general caption? You’re going to want to tailor your writing to suit.
So what’s the rule of thumb?
According to Kizpop - sentences with 14 words or fewer are easy to read. Sentences with 21 or more words are more difficult to read. However, sentences with 17 words are considered standard for the average reader. Keeping your sentences short means they're easy to digest - it’ll also stop your audience from zoning out.
Next time you write new content, measure it against the 17-word rule for engaging content.
4. Don’t forget visuals
Visuals, visuals, visuals! What better way to describe something than with a visual?
A picture, graphic or graph of data can be more effective than writing. Especially for those visual learners out there. You can use an image to break up your text, describe something, or make it more light-hearted. A graphic image is also a great way to incorporate your brand colours to create brand awareness.
5. Use an editor - like Grammarly.com
Proofreading your content is a crucial step that sometimes people tend to miss. Don’t let your content down by keeping proofreading on the back burner. Quality content should be your top priority. An editor or proofreader should pick up any minor errors like missing apostrophes, commas, exclamation marks or capitals. They will also find better ways to rephrase sentences and simplify things where needed. Grammarly.com is a tool that is easy to install and will instantly lift your writing game. Or, even consider an in-house writer? Someone who understands your brand and knows how to convey your messages in the right tone of voice.
Overall, working to improve the quality of your content will take some time & effort; but it will be worth it. The more quality content you produce, the higher the rankings you’ll receive. Keep at it and watch as the love rolls in!
Want to know more? Reach out to our team to chat about all things social media and digital marketing.
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