Hot Black Friday & Cyber Monday Marketing Ideas for 2022!
It’s that time of the year, Black Friday & Cyber Monday Sales are upon us! So what can you do to stand out among a sea of competitors this year?
What is Black Friday?
Black Friday is the day after Thanksgiving in the US and marks the start of the holiday season. This holiday has spread around the globe and is basically a pre-Christmas shopping extravaganza where retailers slash their prices to gain and retain customers. Black Friday is the biggest shopping day of the year! So if you’re a retailer, you should most definitely be thinking about how you can best execute your marketing efforts this year, to get more people through your virtual, or physical door.
When is Black Friday?
Black Friday 2022 falls on Friday, November 25th - exactly 1 month away from Christmas day. Online retailers often extend these sales until Cyber Monday (28th November), often known as the Monday Frenzy sales. In total, shoppers can enjoy four days of slashed prices with their favourite retailers.
Hot digital marketing tips to excite shoppers and get more customers through your door 👇🏼
Be prepared! We don’t want to scare you, but it’s already the 4th of November..so that means if you are scrambling for marketing ideas now - you’ve only got a couple of weeks to get your content sorted! (We’d recommend putting content out ASAP if you can).
Begin sending subtle hints of what products will be on sale to your ideal customer, this will allow them to save some money aside to allocate to you and what you’re offering. You could do this with IG stories, or a video
Get some killer graphics made - or opt for a Canva templated graphic using your brand colours
Send out an EDM - get your audience excited with an email!
Create a sense of urgency (don’t tell customers that you’re planning on extending your sale through to Cyber Monday). Offer exclusive access to the sale by opening the deal on Thursday night, or maybe add further reductions to sale items.
Make shopping easier for your audience by selling directly through Instagram Shop
Use hashtags to reach new audiences
Send your customers an early discount code
Create a banner image to plaster across your eCommerce website's homepage.
Offer minimum spend rewards, like $150 & save $25, or spend $200 & earn a $35 voucher.