How to Reduce High Website Bounce Rates.
Have you got high bounce rates on your business website? We’ve all been there! 🤷♂️ It can be very discouraging when your website isn’t performing as well as you’d hoped... But the good news is, there are things that you can do to bounce back those bounce rates and improve your engagement rates. Read on for tips to reduce your website's high bounce rates.
What are bounce rates?
‘Bounce rates’ are defined by Google as “the percentage of visitors to a particular website who navigate away from the site after viewing only one page.” Basically put, this means a user's website session begins and ends on the same page. This isn’t what we want 🙅♀️ The ultimate goal for every website owner should be to keep the user engaged on your site for as long as you possibly can. The higher the bounce rate, the more potential customers you lose. This is because bounced visitors think your website has nothing to offer them.
Why are bounce rates important?
Ever-rising bounce rates are a tell-tale sign that something on your website is not quite right. A site's bounce rate is important because it signals to you where people are — or more importantly, where they aren't. 🤷 Bounce rates indicate to the website owner that they need to make site improvements somewhere. Bounce rates alert you of insightful user information that you need in order to keep people on your site. You should check your website insights regularly. After all, you want every user to leave your website a raving fan. 🙋♀️
Why is it important to reduce bounce rates?
Bouncing website visitors are a lost opportunity! If you’re wanting to create a positive relationship with your customers, it all starts with your website. Your website is your platform where you can share your story, what sets you apart, and why people should choose you over your competitors.
It’s important to reduce bounce rates so that you can build positive brand awareness, customer relationships and loyalty. Users are likely to return back to your website if they view it as user-friendly, engaging and insightful. This is what you should be striving for. 🙌
Find out why users are leaving your website
Maybe the website content is confusing, or even irrelevant. Or, it could be a possibility that website images are too large, slowing your website down and bumping users off. Slow loading is the #1 reason why people leave websites. Think of your website like a physical store, when you enter the store - what do you see? Is it visually appealing? Or is it a messy storefront that needs some TLC? Are there clear offerings available? Answering these questions will help you to find out why people are leaving. For deeper insight, you could also survey your website visitors or your family and friends for feedback on your site navigation and content.
How to reduce those bounce rates?
Do your best to make your website a seamless experience for users
Ensure your website is mobile optimized
Check your text, this includes: grammar, spelling, punctuation, etc
Make it easy to digest: keep paragraphs short, engaging and to the point
Use captivating, high-quality imagery to make the user “wow!”