How Colour Psychology Helps to Shape Your Brand.
Did you know you have the power to shape how your audience feels about you with the power of colour? You can use colours to evoke certain behaviours and emotions in your audience, and even influence their purchasing decisions. Today we’re diving deep into the topic of colour psychology. Let’s dive into it. 👇🏼
According to Hubspot, “Colour psychology is an area of research that looks at how colour influences our behaviour and decision-making.” (2022) Colour psychology is super important when developing your brand. You want a strong colour palette that relates to who you are and what you want your audience to feel. Simply put, the colours of your brand are a reflection of your brand identity.
Take our brand colours for Daily Digital for example. We didn’t choose these colours out of thin air. Every colour and tone was carefully selected with thought and purpose.
🧡 Orange generates feelings of warmth. This is a stand-out colour that catches the eye. 🧡
💗 Pink is a feminine colour that evokes feelings of positivity.💗
💚 Green generates feelings of calmness and harmony. It also has an underlying connection to nature. 💚
When choosing your brand colours think strategically.
You want to build your brand on truth, not on trends. Avoid selecting ‘trending’ colours and aim to select colours that mean something to you.
Before selecting your brand colours, it’s important to ask yourself these questions. ↓
What are the values and beliefs that you want your brand to stand for?
What are the emotions that you want your audience/customers to feel?
What theme/personality do you want for your brand?
Answering these questions will help you to understand what your core values are - which is extremely important when starting a business.
Take inspiration from other brands.
Use Pinterest & Instagram to do background research. Look for colour palette inspiration and begin pinning the colours that make you go wow!
Remember that the colours that you select, act as the outward expression of your brand.
Work with a brand strategist or graphic designer to help you shape the vibe and feel of your brand. There are so many talented freelancers out there who can really make your vision come to life. Once you’ve got your colours selected and branding is finalised - it's time to get posting! ⭐️
Use Canva to create a brand kit.
Canva is a tool that every brand without an in-house graphic designer should use. It’s user-friendly, easy to use and navigate and you can easily upload templates from your graphic designer if you wish. Add in your hex codes to group your brand colours together, along with your brand fonts and you’re away!
Take fun brand photos!
If you’re wondering how else you can incorporate your brand colours on social media – start with a brand photoshoot.
Make it stand out
Stand with fun backdrops that match your brand colours. Wear an item of clothing to match! Get the camera out and experiment with fun poses. Let your personality shine through! In the end, you’ll have some pretty epic photos that might end up looking something like this… 😜
It’s amazing what a little colour can do! We hope this has given you some inspiration when choosing your brand colours.
Still stuck for social media ideas? We got you.
Whether you can’t find the time or the inspiration to post regularly, Daily Digital has your back. Our social media management includes regular posting and detailed reporting. Reach out for more details.
Like this blog? Read more tips from Daily Digital:
· 5 Social Media Marketing Trends to Watch in 2022.