How Google Ads Can Help Your Business.

Are you a business owner who wants more eyes on your website? We’ve got something that can help. Say Hello to Google Ads. 👋

Sorry to break it to you, but… to get to the top of the search results on Google you have to pay. Point blank. But is it all that bad? What are the costs and is it worth your time? Today we dive deep and answer all your burning questions about whether you should consider using Google Ads as a part of your digital advertising strategy.  Let’s get into it. 👇🏼

To best understand how Google Ads works, it’s important to know how Google works.

With Google, it always starts with a person.

That's right. People turn to Google to find answers. I mean we all do right? Google is the most popular search engine on the planet and the most visited website worldwide. 

If you want to find a coffee shop near you? Google.

Do you fancy a new recipe for dinner? Google.

Maybe you need some financial advice? Google.

If you feel like a shopping spree? It all starts with Google. 

 People visit Google for a reason. Most of the time they have an intent. An intent to browse or buy. A lot of the time, people are researching who, what, when and how. They’re reading reviews. They want to make a decision about something. With the help of Google Ads, you are able to drive traffic to your website, your products or your services.

You can use Google as a powerful tool to get your business results. 📈

“How do I do that?” You may ask. Well, Google allows you to target very specific keywords. You are also able to target by geography, time zone and even device. Basically, you’re able to target your ads by the type of customers you want and filter out the ones you don't. (Google Support). This means you’re able to directly influence your key target consumer when it comes to implementing your ad campaign. Pretty cool right?

Let's get into the nitty-gritty. 

 What are the costs?

The cost of Google Ads will vary, depending on the industry. The cost per click is more expensive for those with a higher return on investment (ROI) than a lower ROI. A well-established law firm will pay higher rates for their clicks versus a new and up-and-coming coffee shop who are just starting out. We can’t give you a definitive answer when it comes to costs because it is different for everyone. The cost of Google Ads works on a bidding system. People bid on words, so you’re going to pay top dollar for the word that everyone else wants to target. 

Google Ads are analytically driven

Google is always analysing. Google will provide you with data telling you which keywords, ads, and campaigns are having the greatest impact on your business goals. Google will even give you the run-down date and times. So you can see who’s clicking on your ads and when. This allows you to be strategic. You can turn your ads off during the hours that your ads aren’t getting clicks. This means you’ll have a higher chance of converting when they are turned on. 

 If this is all mambo-jumbo? Pass it over to our team.

Long-tail keywords vs Short-tail keywords

What are long-tail words? Long-tail words are keywords with 3 words or more. While long tail keywords are more targeted - they also deliver less traffic overall. (Baker, 2018).  These are research-based searches. The why’s, the who’s & the hows. 

Short-tail keywords use much broader terms. Made up of 3 words or less  — this is often the first thing a customer thinks of when looking for your product or service. Short-tail keywords work best because people are lazy. They’re straight to the point and want a quick answer. If you’re humming and haring about short or long-tail keywords - go for short-tail. They’ll get you more results. 

Forget split testing - Google will do it for you. 

That's right. With ‘Responsive ads’ you are now able to test & trail multiple headings at once. This means you can test different variations of ad copy. Test your persuasive writing skills and see what works best. Google will do the analysis and will tell you what people are clicking on. Continue writing the way people like and you will have more people walking through your door. 

“What if I have a low click rate?”

A low click-through rate (CTR) means something is not quite right. It means that your ads aren't resonating with your target audience. It may indicate that you're targeting the wrong audience, or that your ad copy isn’t convincing enough. You pay every time someone clicks on your ad. So, if you aren’t receiving much of a bill at the end of the month - it's generally not a good sign.  

 Whatever it may be, it's not easy to figure out alone if Google Ads aren’t your thing. You need to be specialised. This is why you should pass your Google Ads campaign over to the experts. As a business owner, you often try your best to do everything. We get it. But, you don't want to be spending money if it's going to be wasted. The My Daily Digital Team will help you to reap the benefits of Google Ads and get the results you deserve. 

 Amazing campaigns start with My Daily Digital

At My Daily Digital, we do every type of digital marketing. Whether you decide Google Ads, SEO or social media is the way to go; we’ll be here to make it happen. We love helping clients dominate their digital marketing. 💪🏼 Let us help you see the results you’ve been dreaming of. Ready to kick some digital goals? Get in touch to book a consultation. ⭐️