Why You Should Use Memes in Your Marketing.
Did somebody say Memes? Some people love them, others hate em’ - but today we’re talking about how you can use them to your advantage. Here’s why you should memes as part of your social media marketing strategy.
Let’s get into it!
Memes are fun
Memes are a fun way to connect with your audience and make them laugh. Memes show your audience that you have a sense of humour and you aren’t afraid to joke around. Memes can show the human side of your company. This will make you stand out amongst a crowd - people like brands who show that they’re human, too. You don’t need to keep a serious social media presence 24/7, showing brand personality is a great way to connect with your ideal audience.
Put out fun content = attract fun clients.
Memes will help to set you apart from your competitors
I don't know about you, but if my local coffee shop started posting some clever memes I’d sure as heck pay them a visit. Why? Because they have great marketing, a sense of humour, and are active on social media. All of this, plus they make a good coffee. It’s a no-brainer, they’ve laid down the groundwork to attract me as a client.
Memes are easy to create
Hi, Canva 🙋♀️ Memes are easy to create - especially with free, easy-to-edit templates from Canva. Just type in the genre of the meme you’d like in the search bar and watch as the suggestions appear. You can easily edit these templates by adding your own brand photos, brand fonts and brand colours. If you don’t have access to Canva, there are various meme generator sites online that help you to make memes in an instant within your genre. Give it a try!
Tips when adding memes to your content schedule:
● Aim to post timely, on-brand, niche memes that speak to your audience.
● Find the right channel to share your memes - whether it be Instagram, Facebook, or Linked In.
● Keep clued up about current trends and viral memes
● Create a meme library: If the same meme continues to pop up and grabs your attention - save it in a folder for future inspo. Keep a ‘meme library’ if you will - then you can edit the text quickly when an idea strikes.
● Use a tone that fits your brand: it’s important to keep it professional and authentically you.
An example of some fun, on-brand memes for My Daily Digital:
As you can see here - these memes align with our brand well and speak to our desired audience. So give it a try! Memes are a super fun form of content that your audience is bound to love.
Don’t like the idea of coming up with your own memes? Not to worry, we’ve got a creative, humorous team who would love to take social media off your back. Our social media management packages include regular posting and detailed reporting. Contact us to find out more!
Loved this blog? Read more tips from My Daily Digital:
· How Colour Psychology Helps to Shape Your Brand.
· The Benefits of Using Pinterest for Business.
· 5 Simple Ways to Make Your Content Better.